There are many colours and shades of grey blend into one.
White and black however are opposites and clearly distinct. Therefore seeing in black and white naturally came to be associated with clarity.
In addition, with so much heresay and rumour, the printing press brought with it some validity to the facts, and seeing something printed 'in black and white' as all text was originally before colour printing, confirmed something clearly to be true; and these are the two probable origins for this phrase.
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