Some people are aware of another sort of thinking which... leads to those simple ideas that are obvious only after they have been thought of... the term 'lateral thinking' has been coined to describe this orther sort of thinking; 'vertical thinking' is used to denote the conventional logical process. (The Use of Lateral Thinking 1967)
Edward De Bono quote The winner is the chef who takes the same ingredients as everyone else and produces the best results
Edward De Bono quote Sometimes the situation is only a problem because it is looked at in a certain way. Looked at in another way, the right course of action may be so obvious that the problem no longer exists
Edward De Bono quote Lateral thinking is concerned not with playing with the existing pieces but with seeking to change those very pieces. It is concerned with the perception part of thinking. This is where we organise the external world into the pieces we can then ‘process’
Edward De Bono quote We may need to solve problems not by removing the cause but by designing the way forward even if the cause remains in place.
Edward De Bono quote Biography
British writer and physician, 1933-
