The ideology of this America wants to establish reassurance ...

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Umberto Eco Quote

The ideology of this America wants to establish reassurance through Imitation. But profit defeats ideology, because the consumers want to be thrilled not only by the guarantee of the Good but also by the shudder of the Bad. - Umberto Eco

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Quote Tags: Ideology, Thrilled, Good, Bad, Shudder, Guarantee, Defeats, Establish, Wants, America, Reassurance, Profit, Imitation, Consumers

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Author Information

Italian semiologist and novelist, 1932+

Born:5th January, 1932
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Starsign: Capricorn

Author Keywords: Novelist, Semiologist, Italian

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Other Authors

J P Donleavy, Mario Puzo, William Burroughs, Anatole France, Naomi Royde-Smith

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