Forget words like 'hard sell' and 'soft sell.' That will ...

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William Bernbach Quote

Forget words like 'hard sell' and 'soft sell.' That will only confuse you. Just be sure your advertising is saying something with substance, something that will inform and serve the consumer, and be sure you're saying it like it's never been said before. - William Bernbach

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Quote Tags: Sure, Sell, Serve, Consumer, Inform, Advertising, Confuse, Soft, Hard, Words, Forget, Substance

Quotation source / reference: unknown

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Author Information

American businessman, 1911 - 1982


Author Keywords: Businessman, American

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Harold Geneen, Franklin P Jones, Steve Case, Conrad Hilton, Michael Armstrong

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