I warn you against believing that advertising is a science. ...

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William Bernbach Quote

I warn you against believing that advertising is a science. - William Bernbach

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Quote Tags: Science, Advertising, Warn, Believing

Quotation source / reference: unknown

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More William Bernbach Quotes

“A great ad campaign will make a bad product...”“Properly practiced creativity can make one...”“There is no such thing as a good or bad ad...”“Word of mouth is the best medium of all. ...”“In communications, familiarity breeds...”“No matter how skillful you are, you can't...”“Our job is to bring the dead facts to life. ...”“Forget words like 'hard sell' and 'soft...”“Advertising doesn't create a product...”“All of us who professionally use the mass...”William Bernbach quotes

Author Information

American businessman, 1911 - 1982

Born:1911

Author Keywords: Businessman, American

Other Authors

Harold Geneen, Franklin P Jones, Steve Case, Conrad Hilton, Michael Armstrong

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