There is no such thing as a good or bad

William Bernbach Quote

There is no such thing as a good or bad ad in isolation. What is good at one moment is bad at another. Research can trap you into the past. - William Bernbach

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Author Information

American businessman, 1911 - 1982

Born:1911

Author Keywords: Businessman, American

Other Authors

Harold Geneen, Franklin P Jones, Steve Case, Conrad Hilton, Michael Armstrong

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