Never stop testing, and your advertising will never stop improving.
David Ogilvy quote If each of us hires people smaller than we are, we shall become a company of dwarfs.
David Ogilvy quote Every advertisement should be thought of as a contribution to the complex symbol which is the brand image.
David Ogilvy quote Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product.
David Ogilvy quote I always said that mega-mergers were for megalomaniacs.
David Ogilvy quote I do not regard advertising as entertainment or an art form, but as a medium of information.
David Ogilvy quote A good advertisement is one which sells the product without drawing attention to itself.
David Ogilvy quote Advertising is a business of words, but advertising agencies are infested with men and women who cannot write. They cannot write advertisements, and they cannot write plans. They are helpless as deaf mutes on the stage of the Metropolitan Opera.
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David Ogilvy quoteBiography
Advertising tycoon
