I have learned that any fool can write a bad ad, but that it takes a real genius to keep his hands off a good one.
Leo Burnett quote A good ad which is not run never produces sales.
Leo Burnett quote Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business for fun, but that does not mean there cannot be fun in business.
Leo Burnett quote Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.
Leo Burnett quote Regardless of the moral issue, dishonesty in advertising has proved very unprofitable
Leo Burnett quote The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself.
Leo Burnett quote To swear off making mistakes is very easy. All you have to do is swear off having ideas.
Leo Burnett quote What helps people, helps business.
Leo Burnett quote Biography
American advertising executive, 1891 - 1971
