The good of a book lies in its being read. A book is made up of signs that speak of other signs, which in their turn speak of things. Without an eye to read them, a book contains signs that produce no concepts; therefore it is dumb.
Umberto Eco quote The ideology of this America wants to establish reassurance through Imitation. But profit defeats ideology, because the consumers want to be thrilled not only by the guarantee of the Good but also by the shudder of the Bad.
Umberto Eco quote The real hero is always a hero by mistake; he dreams of being an honest coward like everybody else.
Umberto Eco quote I would define the poetic effect as the capacity that a text displays for continuing to generate different readings, without ever being completely consumed.
Umberto Eco quote Biography
Italian semiologist and novelist, 1932+
