A great ad campaign will make a bad product fail faster. It will get more people to know it's bad. William Bernbach quote
Properly practiced creativity can make one ad do the work of ten. William Bernbach quote
There is no such thing as a good or bad ad in isolation. What is good at one moment is bad at another. Research can trap you into the past. William Bernbach quote
No matter how skillful you are, you can't invent a product advantage that doesn't exist. And if you do, and it's just a gimmick, it's going to fall apart anyway. William Bernbach quote
