No matter how skillful you are, you can't invent a

William Bernbach Quote

No matter how skillful you are, you can't invent a product advantage that doesn't exist. And if you do, and it's just a gimmick, it's going to fall apart anyway. - William Bernbach

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Category: Favourite Quotes

Quote Tags: Gimmick, Apart, Fall, Skillful, Matter, Invent, Advantage, Product, Exist

Quotation source / reference: unknown

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Author Information

American businessman, 1911 - 1982

Born:1911

Author Keywords: Businessman, American

Other Authors

Harold Geneen, Franklin P Jones, Steve Case, Conrad Hilton, Michael Armstrong

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