A great ad campaign will make a bad product fail faster. It will get more people to know it's bad.
William Bernbach quote Properly practiced creativity can make one ad do the work of ten.
William Bernbach quote There is no such thing as a good or bad ad in isolation. What is good at one moment is bad at another. Research can trap you into the past.
William Bernbach quote Word of mouth is the best medium of all.
William Bernbach quote I warn you against believing that advertising is a science.
William Bernbach quote In communications, familiarity breeds apathy.
William Bernbach quote No matter how skillful you are, you can't invent a product advantage that doesn't exist. And if you do, and it's just a gimmick, it's going to fall apart anyway.
William Bernbach quote Our job is to bring the dead facts to life.
William Bernbach quote Biography
American businessman, 1911 - 1982
